Pure Brazilian
Frizz-Free Smoothing Treatments
*All minors aged 18 and under must be accompanied by a parent or guardian for the consultation for any service
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The Frizz Free Lifestyle
Pure Brazilian delivers smooth, healthy, and frizz-free hair with long-lasting shine. Explore treatment options designed for every hair type to improve manageability and enhance overall hair health.
About Pure Brazilian
Pure Brazilian smoothing treatments are designed to help smooth the hair cuticle, reduce frizz, and enhance shine while maintaining softness and movement.
Our treatment helps improve manageability and leaves the hair looking healthier, silkier, and more polished. The formula works by filling “pot holes” within the cuticle of the hair shaft and creating a silky protective smoothing layer to defend against humidity while reducing styling time and daily frizz.
Pure Brazilian Smoothing Treatment
Reduces frizz and smooths the hair cuticle
Adds long-lasting shine and softness
Improves hair manageability and texture
Helps control humidity and flyaways
Speeds up blow-drying and styling time
Maintains natural movement (not overly stiff or flat)
Safe for color-treated and chemically processed hair
Customizable for all hair types and textures
Helps strengthen and protect the hair
Results typically last up to 12 weeks with proper care
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Pure Brazilian is primarily a smoothing and frizz-reducing treatment, not a permanent straightening service. While it can relax the curl pattern and make curls appear softer, looser, and more manageable, it will not permanently straighten your hair.
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Yes! Pure Brazilian is safe for color-treated, highlighted, balayaged, and chemically processed hair. In fact, the treatment helps seal the hair cuticle, which can enhance shine, reduce frizz, and leave color looking richer and more vibrant.
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After a Pure Brazilian Smoothing Treatment, blow-drying your hair becomes much faster and easier. The treatment smooths the hair cuticle, helping to reduce frizz, control humidity, and minimize unwanted volume. When you blow-dry your hair, you'll notice a smoother, shinier finish with less effort and styling time.
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With proper at-home care, the Pure Brazilian Smoothing Treatment can last up to 12 weeks. To maintain your results as long as possible, we recommend using sulfate-free shampoo and conditioner and following your stylist's home care recommendations.
Pure Brazilian Express Blowout
Quick, time-saving smoothing service
Reduces frizz and flyaways instantly
Adds natural-looking shine and softness
Improves hair texture and manageability
Helps control humidity for a smoother finish
Maintains natural curl and wave pattern
Lightweight formula—won’t weigh hair down
Ideal for busy schedules or in-between treatments
Safe for color-treated and chemically processed hair
Results typically last 4–6 weeks with proper care
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No, the Pure Brazilian Express Treatment is a lightweight smoothing service, not a straightening treatment. It will not permanently change your natural curl pattern. Instead, it helps reduce frizz, soften texture, and enhance shine while allowing your natural curls or waves to remain.
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Yes, the Pure Brazilian Express Treatment is safe for color-treated, highlighted, and chemically processed hair. It is formulated to help smooth the hair while enhancing shine and softness without compromising your color. Many clients choose this service to refresh their hair between coloring appointments, as it can help improve manageability and give color a healthier, more vibrant appearance.
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After the treatment, blow-drying your hair becomes quicker and easier. You’ll notice reduced frizz, smoother texture, and enhanced shine with less effort.
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The Pure Brazilian Express Treatment typically lasts up to 4–6 weeks, depending on your hair type, lifestyle, and at-home care routine. To help extend your results, we recommend using sulfate-free shampoo and conditioner and minimizing excessive heat styling and washing.
Your Curl, but Better
